4 iii background of the study vaseline shampoo is the only shampoo brand in the philippine hair care market that offers amino collagen plus and has been a leading innovator in the philippine hair care market. Swot analysis of sunsilk is covered on this page along with its segmentation, targeting & positioning (stp) analysis of sunsilk also covers its usp, tagline / slogan and competitors. Sunsilk shampoo is a convenient product which is consumed by a large numbers of people in vietnam because of its reasonable price and premium quality sunsilk shampoo is the typical kind of hair care products, which is launched by unilever’s company in 1954. The survey shows that 47% of the customers focus on this specific function of the shampoo6 context to understand the context of pantene in salamanca it is important to perform an analysis of this area regarding the politicalhair repair: customers strongly prefer pantene to the competition.
Swot analysis on sunsilk - november 26th, 2010 sunsilk is a hair care brand, primarily aimed at women, produced by the unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo[1. Analysis of hair care products with reference to shampoo market in india companies, major brands, swot analysis of shampoo market and portfolio analysis of top shampoo brands dominated by hul and p&g the top shampoo brands are sunsilk, clinic plus, pantene and h&s which are placed in the ‘stars’ cell of bcg matrix of shampoo.
The main purpose of this analysis is to understand how the pestel analysis affects the cosmetics industry in this report i will talk about political, economic ,social, technological, environmental, legal factors in details to have a clear understanding how each of these factors affect the external environment of cosmetics industry. Pest analysis pest analysis a pest analysis is used to identify the external forces affecting an organisationthis is a simple analysis of an organisation’s political, economical, social and technological environment a pest analysis incorporating legal and environmental factors is called a pestle analysispolitical the first element of a pest analysis is a study of political factors.
Opportunities in the swot analysis of sunsilk men’s segment – brands like nivea have taken the initiative to move on from women and to explore the fast growing men care segment although sunsilk is a brand meant for women, it can more on with shampoo for men as this will open up a new market for them.
Distribution chanel of sunsilk shampoo, warehousing of shampoo, labelling and packaging of sunsilk shampoo, transport and warehousing of shampoo, pestel analysis of sunsilk, warehousing of sunsilk shampo, grading and standardisation of sunsilk shampooe.
Every company selling beauty products are liable to follow strict regulations and this pestle analysis of the beauty industry confirms dives deeper into these facts. 3 macro analysis: pestel analysis 5 31 political 5 32 economic 5 33 social 5 34 technological 5 35 environmental 6 36 legal 6 statement the history of the unilever the history of sunsilk shampoo the bcg matrix of unilever products portfolio of unilever marketing mix of sunsilk shampoo segmentation, targeting, differentiation, and.